Formula for designing for emotionI invented this framework on how to design for emotion. Open PDF

Formula for designing for emotion

I invented this framework on how to design for emotion.

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What is a lean UX Workshop?A process I invented inspired by Lean UX best practices. It is a great liaison between research and agile product teams.Open PDF

What is a lean UX Workshop?

A process I invented inspired by Lean UX best practices. It is a great liaison between research and agile product teams.

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Peak & End Rule AppliedUsing current NPS score data to find improvement opportunities to the first use experience. Open PDF

Peak & End Rule Applied

Using current NPS score data to find improvement opportunities to the first use experience.

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New Services: How might we support the gig economy?Lean UX frameworks, problem statements, goal alignment and brainstorming sessions. Open PDF.

New Services: How might we support the gig economy?

Lean UX frameworks, problem statements, goal alignment and brainstorming sessions.

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3 Track MethodThis is a process I invented to illustrate how research fits into agile process. Open PDF


3 Track Method

This is a process I invented to illustrate how research fits into agile process.

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Reactivating dormant usersBy mapping out all three flows were were able to holistically find opportunities to bring back candidates that had abandoned us. Open PDFOpen Map


Reactivating dormant users

By mapping out all three flows were were able to holistically find opportunities to bring back candidates that had abandoned us.

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Open Map